Pathport x Les Eaux de Chanel, Paris-Deauville / EN Version

This is where it all began. In the spring of 1912, a seaside resort on the Normandy coast caught the attention of the young milliner Gabrielle Chanel. Deauville was already the destination of choice for Parisians on the weekend. The ideal location to sell her first creations that broke with the stylistic codes of the time. In 1913, with the help and financial assistance of businessman and polo player Boy Capel, Gabrielle launched her first collection in her shop with a white awning that set off her name written in black capital letters: GABRIELLE CHANEL. A declaration of minimalism that would accompany the revolution she was about to start. While women’s bodies were still restricted in stifling corsets, she allowed herself to go horseback riding wearing an open-neck blouse, and infused her first designs with unprecedented comfort. Her shop on rue Gontaut-Biron, a chic street in Deauville, featured clothing that borrowed from sailors, stripes, beige and jersey fabric. A profusion of ideas that mapped the contours of what has become an iconic style. Keeping a step ahead of her time, Gabrielle Chanel imposed a natural, obvious simplicity. The shop closed in 1925, but Deauville remains enshrined in the heritage of the House.

Created in collaboration with Les Eaux de Chanel, the “Paris-Deauville” travel diary takes you on an inspiring journey following the footsteps of Coco Chanel…

This guide is offered to you by Chanel.